Mission & Vision

Growth through superior products and services, innovation, customer service, and commitment

The mission of Step 2 Fashion BD Limited is :

Advance the quality of life for all Bangladeshi people through providing products and services that enhance life, and providing employment opportunities to our communities.
Achieve growth through superior innovation, quality, commitment, and customer service.
Achieve operational excellence and market leadership in all our subsidiary companies.
Build business value by delivering products and services in cost-effective ways.
Continue to be a process-centered and market-focused company that provides innovative products and services to our customers and consistently outperforms our peers.
Play an important role in advancing Bangladesh’s economic growth and social development.
Run our business in an ethical and professional manner and meet all the relevant environmental and government-legislated regulations.

To achieve this, we set the highest standards in quality, service, reliability, and cost containment in all our businesses.

Vision

The Vision of Step 2 Fashion BD Limited is to be the leading conglomerate providing world-class products and services, with a diverse portfolio that includes investments in several industries, including textiles, fertilizers, paper, yarn, apparel, and power generation. We envision our company as a leading holding firm offering products essential to a better and more sustainable life for people everywhere.

We constantly strive to implement the essential initiatives necessary to achieve our vision, achieve operational excellence in all aspects and levels of our businesses, and meet or exceed our customers’ expectations.